We have a small, dedicated & effective team based remotely or at our HQ in Wrexham who oversee our global operations. Together, we plan and deliver life-changing adventures to help grow our social impact.


Ricky Munday FRSA CF CA - Founding Director

Ricky is a Chartered Accountant (CA) and Polar Ambassador, who grew up on a council estate near Glasgow. From 2014-2018 he served as the youngest ever member of the executive team at the UK's national polar research organisation, where he led the key professional service teams in both Antarctica and Cambridge.

He overcame redundancy in 2003 by completing the toughest footrace on earth, the Marathon des Sables, a 150-mile ultramarathon in the Sahara desert. This totally changed his mindset, and gave him the confidence to follow his dreams. 

After qualifying as a CA, a four-month secondment to an orphanage in Kenya in 2008 inspired him to spend the next six years deployed in the aftermath of natural disasters leading support functions for the Red Cross and other aid organisations in Sudan, Bangladesh, Pakistan & Haiti. 

Over the last decade, he has planned, led & completed thirty mountaineering expeditions above 4,000 metres to six continents. He attempted to climb Everest – the highest mountain on earth - in 2017, but turned back below 8,000m due to low energy levels. He returned the following year for a second attempt, and on 18th May 2018 he reached the summit of Everest from the north side, before founding Inspire Alpine® as a social enterprise to help close the attainment gap faced by disadvantaged young people. He has since spoken at over 160 schools to more than 25,000 young people to help raise their aspirations.

Ricky is a qualified Mountain Leader, a Fellow of the Royal Society of the Arts and a Churchill Fellow. He is a full member of the Mountain Training Association and the British Mountaineering Council.

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Believe in yourself, ignore your doubters & make it happen.